In 2018, my father was treated for skin cancer. Unfortunately, he was not alone. He was one of 30 million Americans who are currently skin cancer survivors. And by 2040, Melanoma, the most severe form of skin cancer, will be the number one cancer among men.
That's why I partnered with my mother, a dermatologist of 30 years, to start Get Mr.
She knew, like every dermatologist knows, that for these statistics to change meaningfully, men need to start applying sunscreen like they brushed their teeth, Every Damn Day®. The problem was, most sunscreens, well, you know...they were too greasy, or the ingredients would irritate their eyes. Or worst of all, they would show up white in their beard. Plus, most of the products used chemicals like oxybenzone or avobenzone, ones that the FDA no longer considered 100% GRAS (generally recognized as safe).